Have you thought about launching a home health business? Starting a business in your city is a great way to connect with your community and strengthen your local economy. And if you’re retired, launching a business can help you supplement your fixed income and earn some extra spending cash for your retirement plans. Of course, launching a home health business can be complicated. Here’s a quick start guide from The Business Project to help you lay the groundwork so you can start making sales as soon as possible!
Build Your Team
Whether you decide to hire a few employees or work with independent contractors, assemble a few professionals who can help bring your business idea to life.
- Work with a great copywriter who can populate your business website with sales-driven content.
- Find a local SEO expert to increase your brand visibility for local searchers.
- Consult an accountant for help choosing a business entity, setting up your accounting software, and creating a tax plan.
Tackle Your Startup Steps
Starting a business involves a number of boring but important legal steps. Neglecting some of these steps could mean fines and penalties, so you don’t want to skip them!
- Register your business with your state and choose a business entity. Many start-ups opt to form as a limited liability company (LLC), as it offers you tax advantages and protects your personal assets.
- Open a dedicated business bank account so you can keep your personal finances separate.
- If you’re planning on taking out a business loan, ensure you have good credit and a favorable debt-to-income ratio.
- Check with your city to find out which licenses or permits you will need to obtain.
- Get an Employer Identification Number (EIN) before hiring any employees.
- If you feel you need to boost your business acumen, consider taking online accounting or business courses. You can even take it up a notch and pursue a college-level degree and learn concepts and practices like marketing, management, information technology, and human resources.
Drive Local Traffic to Your Store
Once your business is all set up, it’s time to attract your first customers! Use a variety of online and offline marketing strategies to drive traffic to your store.
- Register your business on Google My Business and Google Maps so people can find you online.
- Implement local SEO strategies to help your website rank higher in local search results.
- Sponsor local events in your city to gain exposure and drive customer loyalty.
Starting a home health business is a lot of work, but with the right resources on your side, you’ll breeze through the process! Hire a few team members, register your business properly, then start looking for those first few customers. Stick with it and your business will be up and running in no time!